Effective business writing course

Effective Business Writing Course


Effective Business Writing Course

A type of communication that is used almost everyday in the corporate world is business writing: from memos, new policies, emails,  and instructions to huge client presentations, research and development, and marketing campaigns. Even profit-making and nonprofit organizations in the field of aeronautics, according to a survey by the National Aeronautics and Space Administration (NASA), are into communication the whole time.


When the course (Effective Business Writing  Course) is complete, you will learn the following skills:

  • Business Proposal format
  • Appropriately using visuals to reinforce the written message
  • The AIDA principle
  • Putting theory to practice
  • Definition of Business Writing
  • Advantages and Disadvantages of Written Communication
  • Elements to Consider Before Writing A Business Document
  • Grammar and Language in Business Writing
  • Different Types of Business Communication
  • Effective writing: clear and concise
  • Effective emails: ensuring information conveys message and prompts the required action
  • Report Writing
  • Master common English business writing challenges, including: setting objectives;targeting the reader; using correct grammar; tenses and punctuation and constructing sentences;
  • Logical writing structure for better readability;
  • Routine business writing tasks; and
  • Edit, proofread and finalise your own writing.




  • Use the active voice instead of the passive voice to sound more assertive and powerful. For example, not “The report was submitted by the team lead to the CEO,” but “The team lead submitted the reports to the CEO.”
  • For the tone, the Purdue University emphasizes the need to be confident, sincere and courteous. Its example suggests that instead of saying “You must agree that I am qualified for the position,” write “My qualifications in the areas of accounting and customer service meet your job requirements.”
  • The Purdue University also explains how to apply parallelism in professional writing. For example, if a series of items starts with a verb, the rest of the lines should start with a verb as well: “duties: analyze data; call clients; write reports”


Other interesting courses include:



For more  on Effective Business Writing or contact Hayley in Johannesburg  (011 882-8853)

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